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  • 12/16/14--08:10: Content Marketing in 2014
  • The best, worst and most controversial video initiatives of the year. “Don we now our gay apparel”. Surely that’s everyone’s favourite Christmas carol lyric? Oh, just me then. Anyway, it’s more than seasonally appropriate for this blog because it’s time to grab your glad rags,...

    The post Content Marketing in 2014 appeared first on Broadcast and Media.

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  • 02/24/15--07:42: The power of content
  • It is fair to say, both anecdotally and empirically, that ‘content’, content marketing, call it what you will, is now firmly on the agenda of any self respecting modern marketer; whether their ambition is to do some, do more, do it better or do epic....

    The post The power of content appeared first on Broadcast and Media.

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    This week, more than 100,000 people from over 160 countries around the world will descend on Las Vegas for the annual NAB Show. The great and the good of the broadcast industry will get together to show off the latest technologies and innovation and debate...

    The post “Is anyone bored with the word ‘content’ yet!?” appeared first on Broadcast and Media.

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  • 09/20/16--02:00: IBC 2016 – it’s a wrap!
  • The 49th IBC closed in Amsterdam last week, with record numbers of attendees (almost 56,000) coming together to discuss the challenges and opportunities that face an industry in transition. The key themes were as expected – technology evolution towards a more IT/IP/Cloud model, a ramping...

    The post IBC 2016 – it’s a wrap! appeared first on Broadcast and Media.

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    We, at Ericsson, have talked a lot about the change mobile connectivity brings to developing markets in Africa and Asia. It has led to economic growth, sparked innovations, brought people together and made life easier for millions. We often refer to it as a major...

    The post The Content Leap – OTT in Emerging Markets appeared first on Broadcast and Media.

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  • 02/07/17--02:00: The Road to 5G – Part 2
  • In the first part of this two-part series we looked at the evolution of 5G and its commercial future. The need for 5G has been underlined by the driving force and increasing dominance of mobile video traffic, which is forecast to grow by around 50 percent...

    The post The Road to 5G – Part 2 appeared first on Broadcast and Media.

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    In the digital age, content providers have been forced to adapt to the increasingly on-the-go lifestyles of consumers. This industry shift is demonstrated by the rise of Over-The-Top (OTT) and Subscription Video On Demand (SVOD) services. As the density of online content increases, consumers are...

    The post Universal Search: The Future of Content Discovery – Part 1 appeared first on Broadcast and Media.

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    The common media wisdom “content is king” to attract a large audience has shifted to “audience is king”: content is crafted to address a specific target audience. Data and viewership analytics have accelerated this trend as they have become part of the creative process. Netflix...

    The post TV advertising: the new El Dorado? appeared first on Broadcast and Media.

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    Back in March I shared 9 lessons for brands outside the media sector from the PromaxBDA Europe event. (PromaxBDA is the global community of marketers and creative people working in entertainment). Well, last month, the roadshow moved to Los Angeles and over 3,000 delegates from across the globe gathered at...

    The post 7 more things non-media brands can learn from entertainment marketing appeared first on Broadcast and Media.

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    During the week, I was sent a comical video to watch which depicted zombie-like humans in various scenarios being guided through their daily life by ‘hired help’, as they were too busy to look up from their phones! Whilst this video was amusing, it reminded...

    The post The battle between content and discovery continues appeared first on Broadcast and Media.

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    The UK has long been considered the media capital of Europe. Over half of the 2,200 broadcasting licences granted across the European Union are by Ofcom in the UK. American tech and media companies, including Facebook and Google, have sizeable offices in London and it’s...

    The post The Media Industry: Deliberating Brexit appeared first on Broadcast and Media.