The power of content
It is fair to say, both anecdotally and empirically, that ‘content’, content marketing, call it what you will, is now firmly on the agenda of any self respecting modern marketer; whether their ambition...
View Article“Is anyone bored with the word ‘content’ yet!?”
This week, more than 100,000 people from over 160 countries around the world will descend on Las Vegas for the annual NAB Show. The great and the good of the broadcast industry will get together to...
View ArticleIBC 2016 – it’s a wrap!
The 49th IBC closed in Amsterdam last week, with record numbers of attendees (almost 56,000) coming together to discuss the challenges and opportunities that face an industry in transition. The key...
View ArticleThe Content Leap – OTT in Emerging Markets
We, at Ericsson, have talked a lot about the change mobile connectivity brings to developing markets in Africa and Asia. It has led to economic growth, sparked innovations, brought people together and...
View ArticleThe Road to 5G – Part 2
In the first part of this two-part series we looked at the evolution of 5G and its commercial future. The need for 5G has been underlined by the driving force and increasing dominance of mobile video...
View ArticleUniversal Search: The Future of Content Discovery – Part 1
In the digital age, content providers have been forced to adapt to the increasingly on-the-go lifestyles of consumers. This industry shift is demonstrated by the rise of Over-The-Top (OTT) and...
View ArticleTV advertising: the new El Dorado?
The common media wisdom “content is king” to attract a large audience has shifted to “audience is king”: content is crafted to address a specific target audience. Data and viewership analytics have...
View Article7 more things non-media brands can learn from entertainment marketing
Back in March I shared 9 lessons for brands outside the media sector from the PromaxBDA Europe event. (PromaxBDA is the global community of marketers and creative people working in entertainment)....
View ArticleThe battle between content and discovery continues
During the week, I was sent a comical video to watch which depicted zombie-like humans in various scenarios being guided through their daily life by ‘hired help’, as they were too busy to look up from...
View ArticleThe Media Industry: Deliberating Brexit
The UK has long been considered the media capital of Europe. Over half of the 2,200 broadcasting licences granted across the European Union are by Ofcom in the UK. American tech and media companies,...
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